ABOUT

Hi, I’m Beth Clay- A personal brand strategist, communication advisor, media trainer, and financial wellness expert.

Before launching Creative CLAI, I spent 16 years advising Prime Ministers, CEOs, and global institutions on how to communicate with strength and impact.

But my work isn’t only built on corporate experience,

it’s built on building my own personal brand from the ground up.

Alongside my strategy studio, I grew a financial wellness platform that led to:

- national TV features

- radio interviews

- print publications across the UAE

- keynote talks

- panels

- corporate workshops

- partnerships

- and becoming a recognised subject-matter expert in the region

I didn’t just study personal branding

I lived it, every step from niche positioning to audience growth to thought leadership and media visibility.

That journey taught me exactly what it takes to stand out, to own a message, and to build trust at scale.

Today, I bring the combination of:

- High-level strategic communication experience, and

- Real, lived expertise of building a thought-leadership brand to help leaders articulate their message, strengthen their presence, and become known for the value they bring.

When I help you build your personal brand, I’m not guessing what works.

I’ve done it, and I know how to build yours with intention, visibility, and impact.